Latin American Brands I Love: Sol

The staple diet for Fiesta de Enero (aside from tacos and churros) is the mighty Michelada. The principal purveyor of these skull splitting Mexican versions of the bloody mary is Sol; I knew about Sol before I departed the UK, but it is here in their native setting that the company truly comes into their own.

Unconstrained by the scruples of the diverse range of regulatory bodies in England, Sol gleefully uses the simple but incredibly effective method of association with scantily clad women with large breasts to flog its wares. Another of their specialities is paying lip service to drinking responsibility with superb irony. A couple of nights ago I noticed the warning message below; for reference I´ve also included a picture of one of these mighty cups in use. For the uninitiated, "Evita El Exceso" translates to "Avoid Excess".



Chiapas De Corzo
20th January 2009