Taking Corporate Mascots to the Next Level

Those of you aware of the loathsome cut price pharmacy chain Farmacias Similares will no doubt be aware of their cheerful quack mascot, Doctor Simi. In times ruled by the mobile phone camera and the tatty/glorious output of YouTube, the marketing geniuses of this company have decided to employ dispensing employees who have a natural affinity for dance and are willing to showcase their talents in the heat of the day inside a vast costume outside the numerous widespread stores that litter Mexico.

My first acquaintance with him was on the town square of Chiapa de Corzo to the sound of pounding techno music and I have long tried to capture the results on video, but a quick search of YouTube yields far more entertaining results, including the "anti-corporate" bunch of Mexican teenagers who have taken great delight in public mobbings of the cheerful (but now slightly wary) face of cheap dubious medical consultations.



Chiapa de Corzo
19th April 2009